In this episode, Susie Liberatore sits down with Sara Branch, CEO of Branch Consulting Group, to uncover the transformative power of networking. Sara shares her journey from the corporate world to entrepreneurship and the essential skills many professionals overlook when it comes to face-to-face networking.
From identifying your ideal customer to crafting a compelling value statement, Sara breaks down the key elements of building meaningful connections. She also dives into the art of one-to-one meetings and how to leverage platforms like LinkedIn for powerful online networking.
Whether you're a seasoned entrepreneur or just starting, this episode is packed with actionable insights to enhance your networking strategy and fuel your business growth.
Key Takeaways:
Sara’s insight on the common misconceptions about networking
Networking vs “net socializing”
How networking has evolved
Benefits of identifying your ideal customer, including focused networking efforts
Value Statement vs Elevator Pitch with examples
Strategies for asking for one-to-one meetings at networking events
Types of questions to ask, including
The FORM framework for asking questions: Family, Organization, Recreation, Message
Strategies for maintaining consistent messages across social media
Tips for identifying and connecting with your ideal customer
Steps to take when attending networking events for the first time
About Sara:
Sara believes that relationships are the cornerstone of both business and personal success. In today’s world, we all encounter daily challenges, and having a strong, diverse network is key to overcoming them. Sara is passionate about helping others build these networks, knowing that they provide invaluable support when needed.
With over 20 years of experience in corporate sales, training, and development, Sara is a seasoned business consultant who founded Branch Consulting Group to help businesses and individuals master the art of networking. Through one-on-one and group coaching, she teaches professionals how to build strong, lasting connections, accelerate trust, and drive business success.
Sara is passionate about delivering customized solutions that empower her clients to grow their networks, achieve their goals, and thrive in business.
Connect with Sara at https://www.networkinaction.com/
Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.
Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business. https://susieliberatore.com/
