Podcast Summary:
In this episode of Brand Clarity, host Susie Liberatore sits down with entrepreneur Victoria Racca to explore her inspiring journey from nonprofit work to owning multiple businesses. After facing workplace challenges during a miscarriage, Victoria realized the need for career flexibility and took the leap into entrepreneurship. Today, she successfully runs a beauty business, a trade school, and multiple income streams, including licensing, manufacturing, and coaching.
Victoria shares valuable insights on the importance of owning your audience beyond social media and how leveraging email and text marketing can drive long-term business success. She also discusses the risks of business coaching scams, why TikTok offers better organic reach than Instagram, and the continuous evolution of business growth.
Key Takeaways:
Entrepreneurship provides career flexibility and control.
Diversifying income streams is essential for stability.
Learning from experienced mentors accelerates success.
Social media alone is unreliable for sustainable business growth.
Owning your audience through email and SMS marketing is crucial.
Be cautious of business coaching scams.
TikTok offers better organic reach than Instagram.
Business growth is an ongoing journey.
Building an engaged community is more valuable than chasing trends.
Tune in to hear Victoria’s expert advice on creating a business that thrives beyond social media!
About Victoria:
Victoria Racca is an international speaker in the PMU industry. She's an influencer and educator on all things permanent makeup. Her dedication to her artistry speaks for itself through her hundreds of Permanent Makeup clients and award-winning services over her career. She has spent years of her career learning the latest techniques to uncover the why and how behind every decision an artist can make to release what is now globally recognized techniques and theory for the modern application of PMU and provide her clients with service unlike any other. As a result, Victoria has created an amazing line of PMU Must-Haves to sell out internationally! She's sought after as both an educator and speaker for the industry.
https://www.instagram.com/victoria.glam/
Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.
Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on marketing services, potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business. https://susieliberatore.com/
