Summary:
In this solo episode, Susie takes you behind the scenes for a peak at her journey of creating Franchise Clarity. This software revolutionizes reputation and customer experience management for franchise owners. Susie discusses the crucial steps of discovering customer needs, refining product scope, and the ongoing evolution of developing a minimum viable product (MVP). With insights on the importance of AI and automation, she provides a candid look into navigating the SaaS industry, offering key lessons and advice for entrepreneurs.
Key Points:
Always start with identifying a need for your product concept in the market.
Data collection and research into customer needs is an ongoing process.
AI can assist in analyzing data and research.
Narrowing down the product’s focus to customer experience was an important pivot during development.
User feedback is key for fine-tuning the interface and overall experience.
Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.
Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business.
Whether you’re looking to grow your revenue, expand your customer base, or enhance your brand presence, this real workbook offers practical strategies and actionable steps tailored to your unique needs.
https://wondrous-author-3639.ck.page/e1e5dfca86
