In the fourth and final episode of the "What makes a biomedical strategy expert?" series, I look at the third of Roger Kneebone's "areas to master": Mastering Relationships. In an industry that depends on cross functional teams, such as the life sciences, mastering relationships is a core capability of a strategist. To do it, you need to understand what a working relationship is (spoiler, it’s about trust). Then you need to know who to build relationships (spoiler, it’s up, down and sideways). Then you need to know how truly expert strategists build those multidimensional, up, down and sideways trust-based relationships in the real-world context of pharma and medtech. Watch this video, and the others in the series, if you really want to be a strategy expert in the life sciences.
