Sometimes, the most superficial of things are signs of something much deeper going on underneath the surface.
In the third Darwin’s Medicine podcast, Professor Brian D Smith looks at what Pfizer’s change of logo and the newly-named Viatris tell us about the law of strategic gravity that guides the evolution of business models in the biomedical sector.
If you would like to read the original PME “Darwin’s Medicine” column on which this podcast episode it based, please use my email address below to ask for the PDF.
My research into the evolution of the biomedical industry, including pharma and medtech, is most comprehensively described in my 5th book:
“Darwin’s Medicine. How life science business models are evolving”
And if you would like a summary of the book, I published a series of 4 articles in the PME. You can request the PDF set by mailing me at the address below.
You can also find a full archive of over 300 of my publications in the free library at my website, Pragmedic.com
And you can also find the published editions of all my “Darwin’s Medicine” columns in PME magazine at PMlive.com
Finally, I’m always very happy to talk to other people who are as interested as I am in the pharma, medtech and other biomedical businesses. Please email me at brian.smith@pragmedic.com
