Let's face it - more often than not, our close friends and families never turn out to be our best referral partners. We know this to be true...whether we want to admit it or not. But why? Shouldn't they know how great we are and how much of an impact we can make? No doubt they do, but they also know all the other, less flattering aspects of our history, too.
In today's episode of The Referral Bench Podcast, Ian and Phil talk about why our closest connections probably aren't the right people to talk to about sending business your way, and more importantly, who we should be talking to.
Check out today's episode and let us know your thoughts on our social channels!
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