This information outlines Black Restaurant Week, a promotional campaign dedicated to showcasing Black-owned culinary businesses throughout North America, including restaurants, food trucks, bakeries, and specialty food shops. Participating businesses can register for varying levels of digital marketing support, which include website listings, social media and newsletter exposure, and marketing toolkits, with fees based on the chosen package. The campaign aims to increase business awareness and attract new customers through sponsored promotions, press opportunities, and influencer collaborations, offering a more affordable marketing alternative compared to traditional methods. Businesses are encouraged to offer special menus during the campaign and utilize provided marketing tips and resources to maximize their participation. Partnership and influencer collaboration opportunities are also available to further support and expand the initiative.
