Description

In the first of our World Changers deep-dives, Elle Bradley-Cox explores 'Nurture your networks'. 

Elle joins topic author Tony Stewart (head of digital) and Jacey Lamerton (senior writer), to look at the impact community networks had in 2020 and whether these channels will thrive or become a wild, wild west in the year ahead, covering:

• What is the online networks landscape like right now? 
• What typical pitfalls do internal comms teams face when launching or maintaining online communities?
• Let’s talk about citizen journalism and self-initiated content – how can we balance freedom with structure?
• How about writing for online? How can we crowdsource and tap into the very best of the online world?
• What excites you about online communities in 2021? And is there anything concerning to consider?

Guest interview

Elle also speaks with Kate Forgione, CEO of Customer Success Network. A former Yammer and Microsoft employee, Kate is a passionate advocate for community centric technology. She shares her advice for building a solid business case for the community manager in your internal comms team.

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To read the full World Changers report, go to www.scarlettabbott.co.uk/topic/world-changers-2021

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Skip to a section

0:00 Introduction to the session

1:15 Elle, Tony and Jacey talk community networks

31:25 Elle chats with Kate Forgione, CEO of Customer Success Network