In this episode of the 'Experience talk: Voice of Customer and Employee', Tanuj Diwan - Head of Product with Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum talk about one of the most important aspects of the VOC program - Creating a Customer Journey Map.
This exercise helps businesses step into their customer’s shoes and see their business from the customer’s perspective. It allows them to gain insights into common customer pain points and how to improve them.