Alternative distribution models should be booming now and one of them is still obviously missing in most of Europe...the drive!
Call it Click&Drive, Click&Collect or simply Drive.
The model is rather simple and has been invented by Auchan some 20 years ago. You make an order online and pick it up from your local supermarket without leaving your vehicle.
In France retailers such as E.Leclerc, Carrefour or Auchan have rushed into this distribution model many years ago and with a stunning success! Even before the Covid-era the channel was growing strongly and topped over 50% growth in 2020.
Overall the drive market now accounts for over 8% market share in food retail in France.
And this spectacular growth is said to go on thanks to the development of proximity walking drives that proved very successful during lockdowns.
So one question remains: why is the channel absent in the rest of Europe?
In Spain some local initiatives have shown retailers offering drive through models but that remains extremely limited. Some retailers such as Decathlon have developed the Click&Collect model but you still need to enter the shopping center to collect your goods.
At POS Potential we are very curious to see how a model that quickly reached over 5.000 stores in France is going to expend through Europe!
Thanks for listening!
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more information:
- https://www.pospotential.com
