In this episode, Amy and Andrea are joined by Claire Taylor Hansen, Creative Director of Big Duck, one of the premier nonprofit communications firms in the country. They talk about why a capital campaign needs a “brand” and how it should be different from the organization’s brand. Claire shares her ideas about how a brand should capture the spirit or personality of the organization and the campaign. She also shares many ideas about the kinds of campaign materials organizations might use in their campaigns, plus how to develop them.
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This episode was recorded as part of a live webinar held Monday, May 17, 2021. To participate in future webinars, register at ToolkitTalks.com.
