Rocking his Shure SM-7 mic, today's guest showed up with a lot of cool stories about his background and how he got started. George Faulkner is a musician who has an Audio Engineering degree, and working at IBM's corporate communication team blended together to drop him into the deep end of the podcasting world. Bring all his experience together to bang out a podcast for his boss over a weekend led him to become the person in charge of all podcasting for IBM. Now, when he's not busy as a marketing consultant he's the host of his own music-focused podcast. His secret: The heart behind making a great podcast is a requirement, not a nice-to-have. Lots of great wisdom packed up in here about finding guests, crafting awesome shows, keeping production time low and building listenership, all of which brand new or seasoned veterans can learn from. The Podcast: 421. The location: Everywhere you listen. Look for the one with the GOOD graphic. The goal: share the passion of music with the world at large, through a medium that's gaining more traction every day. Enjoy the listen.
