Most restaurant marketing is targeted at getting new diners Restaurants fail to market to their current and past customers are missing the opportunity to connect and build loyalty. Using SMS marketing, you can create relationships with customers that is engaging and valuable. Here’s the ultimate guide to how to get started:
We are in the hospitality business but the challenge that restaurants have is building relationships. Now with 3rd party delivery, there is little opportunity to build the relationship and invite diners back.
Marketing goals with SMS:
· Connect and add value to customers. (Build a relationship).
· Create an SMS loyalty program
· Drive customers to online ordering
· Give updates:
· Send texts when a customer’s food or table is ready
· Manage curbside pickup
· Manage and confirm reservations by SMS
· Send happy birthday with gift.
Pro-Tips
Keeping a message as clear as possible allows the recipient to read quickly and know exactly what you’re offering.
Make it personal: Use the recipient’s name, location, or area of interest to know that the message is for them.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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