Data can be a powerful marketing tool but it can also become a source of distraction. In this episode, Paul and Josh discuss the differences between leading and lagging indicators and why leading indicators can revolutionize your marketing efforts.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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