There is a massive difference between boosting a random post on Instagram and having a proven social media advertising strategy in place. In this episode, Paul and Josh discuss how much to spend on advertising, what platforms they advertise on and where they've seen the highest return on investment.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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