How to Use LinkedIn to Market your Restaurant

Description

Reasons to get serious about LinkedIn.

Anyone who wants to deal with you will check here first.
One of the best places to build “Your brand.”
Trust and reputation.
Nurture and generate leads.
Reach beyond your regular network. Allows you to reach beyond our normal circle of influence and network.
Allows you to be intellectually curious. A wealth of content and knowledge.
Stay up to date on what is happening in your network.
Groups that are hyper-focused on your interest/support.

LinkedIn Do’s and Don’t

Be consistent and always be publishing good content. You can never over post great content. 10X books
You can do this in the pool.
Be interesting
Be an educator
Motivator/story teller
Make an insightful comment on other’s content
Have patience. You are not going to be Gary Vee in two weeks. (Probably never but you can still be very successful on the platform).
Use Hashtags #akronohio #eventplanning #event #akronsfinest #eatlocalOhio #supportlocalbusiness #resturant #networking #togetherwearestronger
Tag people and companies. @EatLocalOhio
Be positive and lift people up.
Write a positive review for your contacts.
Tell your friends and family to follow you on social media.
Engage with posts and comments.
Try mentioning someone in the comments to get the conversation going

Do not

Try to be funny (you are not funny. Yes everyone thinks they are funny. Again, you are probably not funny). If you still think you are funny, check out TikTok.
Do not be negative.
Do not expect anything in return.

How to connect

Like the post
Comment on the post
DM them
Call them Set up a time to learn more about them.
Ask them what their biggest pain point is. What problem do they have that you can help solve.
Ask them if you can help them. Servant mentality.

This is how you post great content.

Do not spam people with “wine down Wednesday” and “today’s happy hour special.” Here are some sample ideas to get you started:
show gratitude to your staff and send dinner to their house
What makes a great lunch meeting
How to get lunch for the office.
5 things to look for when picking a corporate caterer
How to find a good venue for your holiday party.
How to get pizza for the office (hint: it is not all vegie)
The gift of local independent restaurant gift cards
Did you know: We do catering, We host events, etc.
Talk about the chef and the owner.

To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/

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