Alberto Savoia is the creator of the pretotyping movement. He first wrote the book “Pretotype It” in 2011, followed by “Right It” in 2019. He also lectures in Stanford University and helps organisations all across the globe run experiments to prove if they are working on the right sets of ideas. Join us as we delve into the importance of the XYZ hypothesis, the moral implications of pretotyping, and pretotyping in real life!
Timestamps:
0:00 Intro
1:26 Habits of successful product managers
2:23 Is 5 pretotyping experiments enough to get pre-seed funding?
4:10 Portfolio of experiments
4:48 Teaching Tim Vang and Leslie Barry
7:27 Pretotyping is basic algebra
12:00 Going from market engagement hypothesis to XYZ hypothesis
16:25 Popular pretotypes during COVID-19
17:24 Qualitative vs quantitative evidence
20:57 Amazon’s build it programme
22:31 Moral implications of pretotyping
26:25 Industries that pretotyping should/shouldn’t be done
27:53 Pretotyping in parenting/IRL
31:00 How to further evangelise pretotyping?
35:20 Alberto’s YT
Connect with Alberto here: https://www.linkedin.com/in/albertosavoia
This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!
Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.
