Farzad Darouian is the current Principal Product Manager for Data Engineering at Zillow, and prior to that held a variety of PM roles at Amazon. He is famous on Linkedin for one of the most successful pretotypes in modern history, the Amazon bookmark gift card. Together, we discuss the origin of the digital gift card, B2B pretotypes, and what the line is between roughness and believability in pretotyping.
Timestamps:
0:00 Intro
4:56 Intro to Product Management
6:44 Amazon bookmark gift card pretotype
10:58 First encounter with pretotyping
12:18 Digital gift cards’ popularity
13:41 Other pretotypes
15:53 Outlet for pretotyping at Zillow
18:20 B2B pretotypes
20:15 B2B skin in the game
24:00 B2B pretotyping metrics
27:33 Top 3 tips to get started with pretotyping
29:15 IP in pretotyping
31:20 Skills needed for pretotyping
34:01 Roughness vs believability
35:56 Pretotyping resources
37:49 Patrick Copeland as skip
39:57 Personal pretotypes
43:48 Amazon’s “build it” pre-order programme
Contact info: https://www.linkedin.com/in/farzaddarouian/
This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!
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