Patrick Copeland is currently a Vice President at Amazon Advertising, where he is responsible for the products in Amazon’s Sponsored Brands. Prior to this he was the Senior Engineering Director at Google, and was famous for encouraging Alberto to further develop his concept of pretotyping within the company. Join us as we discuss the failure of Google+, the invention of pretotyping, and volume vs stickiness in product.
Timestamps:
0:00 Intro and small talk
6:08 Amazon vs Google culture
11:02 Failure of Google+
18:08 Invention of pretotyping
28:40 Where will pretotyping go in the future?
38:11 Volume vs stickiness in product
48:10 Most memorable product ever made
53:12 Pretotyping a personal habit
Connect with Patrick here: https://www.linkedin.com/in/patrickcopeland
This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!
Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.
