John Cena’s back, Wrestlepalooza is revived after 25 years, and ESPN is suddenly selling wrestling as if it’s the Super Bowl. Oh, and WrestleMania 43 is headed to Saudi Arabia with the fattest check in WWE history. In this episode, I break down how nostalgia, spectacle, and platform politics collide — from ESPN’s desperation to TKO’s global hedging and Saudi’s sportswashing playbook. Spoiler: the real winners aren’t in the ring.
