Jenny discusses the evolving funeral industry, from the rise of direct
cremation to the unseen emotional toll of skipping a traditional
funeral. She opens up about the pressures of leading the NAFD while
running a family business and juggling parental duties.
Jenny also offers insights into the challenges of maintaining industry
standards and why it’s crucial to educate the public on what funeral
directors truly do.
Watch to learn more about how the funeral profession is changing, and
why a good funeral director is more important than ever.
🙌 OUR SPONSORS
National Association of Funeral Directors: https://www.nafd.org.uk/
Westerleigh Group: https://www.westerleighgroup.co.uk/
Obitus: https://www2.obitus.com
Laurelo: https://laurelo.co.uk/
Howden: https://www.howdengroup.com/uk-en
MuchLoved: https://www.muchloved.com/
