Adam Breneman is a former All-American Tight End at Penn State, Broadcaster, Podcast Host, and Founder at The College Sports Co. Adam is looking to bring an athlete driven media approach to the diehard college markets that need it. We chat about the content flywheel, the nuances of managing talent, what’s next for The College Sports Co. and more. Oh yes, we broke the news here first! Mercury is no longer Mercury, it’s the College Sports Co.
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📌 Timestamps:
0:00 - Welcome Adam Breneman To Athletes & Assets!
3:00 - Forming A Media Team - Finding Editors
8:45 - Podcaster Or Entrepreneur - Why Not Both??
12:20 - Content Flywheel
14:30 - Brand Building Awareness While Playing
17:45 - Co-Founding Mercury - History Of The Company
22:45 - Adam’s BIG Announcement!
25:30 - Staying Alive As A Company
29:30 - Managing Talent - Aligning Incentives
33:00 - Equity & Revenue Share
37:00 - Biggest Lessons Learned From Being A Co-Founder & Operator
41:00 - School’s That Adam Works With
43:15 - 5 Year Vision
46:25 - How To Get Will Compton On The Pod
47:30 - Thanks For Joining Adam! Like & Subscribe!
