If you’re reading this, you probably have, or thought about, starting your own email list/newsletter. It’s clearly one of the most popular mediums of audience building and monetization. So we brought in an expert, who also happened to play professional basketball.
Malcolm Lemmons has always had an interest in writing. After being in tech for a couple of years, Malcolm started writing sports business articles for Boardroom, and later started his own newsletter Vetted Sports (fka The Hype Report). Malcolm has scaled his newsletter to 4,000 subscribers, with the topic of discussions around sports, tech, and media. One thing is for sure-- Malcolm has wisdom that applies to you whatever you’re writing about.
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📌 Timestamps:
0:00 - Welcome Malcolm Lemmons To The Show!
1:00 - DC Slang
2:30 - Has Malcolm Always Been A Writer?
5:00 - Best Books To Read
7:30 - Making Writing A Full Time Profession
9:45 - Newsletter Is The Best Platform To Build, Here's Why..
12:30 - Newsletter 101 - How To Build A Newsletter (Cadence, Aesthetics, Word Length)
19:20 - Distribution Through Social Media
22:45 - Subscriber Growth - Quality vs. Quality
26:00 - Monetizing
30:30 - Future Of Vetted Sports
31:30 - Thanks Malcolm For Joining The Show! Like & Subscribe!
