This week, listen to Madison's exclusive interview with 2024 Cowgirl Honoree, Beth Cross, the Co-Founder and CEO of Ariat International. Beth shares her unconventional career path from working as a cook on a salmon processing boat in Alaska to becoming CEO of an international western apparel brand, and at what point she and her team knew they had created something really special with Ariat performance boots. Beth reveals Ariat's namesake, the company values that have contributed to over 30 years of success, and a quote that inspires her to take every setback as an opportunity: "I'm either winning or I'm learning."
Connect with Ariat on social media @ariatinternational and visit ariat.com.
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