This week we caught up with Sara who founded Vin Social. The mission is to create a better way for curious consumers to become wine-confident and discover the best small-production, sustainably-crafted wines of the world that industry insiders drink at their own tables. And to show reverence to these talented, purpose-driven producers by telling their stories authentically and introducing them to an audience that is thirsty to learn. As a former creative director in the NY fashion industry, Sara created Vin Social drawing from a decade of experience in both the wine and fashion industries. Sara’s approach to curation combines storytelling with seasonal trend-spotting and a values-driven lens to create sensory experiences designed to bring the wine lifestyle and the human stories behind the bottles to life.
