You've probably heard about the importance of knowing WHY you're in business. As Simon Sinek say's "People don't buy what you're doing, they buy WHY you're doing it." But have you ever sat down and really hashed out your why? This episode goes over Maslow's hierarchy of needs as well as the 8 Driving Human Needs that I use with my brand strategy clients to figure out what their why is. Download the worksheet that accompanies this episode at www.gotobrandgirl.com and follow along with a pen to figure out what drives you. This is the first step in knowing why you do what you do. You must make time to do the work!
Maslow's Hierarchy of Needs:
Physiological • Safety • Belonging • Esteem • Cognitive • Aesthetic • Self-Actualization • Self-Transcendence
The 8 Go-To Driving Needs for Branding:
Physiological • Certainty • Freedom • Connection • Significance • Contribution • Growth • Purpose
Which need is driving the creation of your business?
