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A warm welcome to episode 38 of the Happy Hockey podcast where our guest is James Florence, head of technology advertising for Immediate..

As an additional segment this month I'm pleased to announce that I have been selected to play for Wales in the World Masters Hockey Men's Over 35s World Cup in South Africa in October this year. All the hockey is self-funded so if you've enjoyed this or another of my podcasts and would like to donate to my playing career, please go to ⁠⁠Help Peter play in the World Cup in South Africa! - a Personal Causes crowdfunding project in Burgess Hill by Peter Thomas (crowdfunder.co.uk)⁠⁠.
In the "first half" we hear from James about his journey from starting to playing hockey at school, through university and club before choosing to stop and turn his hand to golf and then padel as a way of enjoying his down time.
Our "half time" this week looks at eye-movement desenitisation reprocessing therapy, and how this can be used to process past memories to change your story and association with your past.
In the "second half" we hear more from James about his career in media, starting in sales, working on Top Gear and meeting the Stig and now looking at how websites and platforms take different approaches to generate revenues through advertising.
James leaves us with his three “key take-aways" of:
(1) do something you enjoy doing in your spare time
(2) try padel!
(3) actively monitor how you consume the news (and consider different media platforms).