Episode # 103. Today we speak with Maggie Olczyk - Founder of Avi Foods. Maggie talks to us today about the origin story of her brand which started when she searched for healthy, good tasting foods that would help her parents with their medical condition. Aside from building her brand- Maggie's other job is a commercial airline pilot flying 757 & 767 jets. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Among the discussion points covered with Maggie today include: - We learn about the many health benefits of Lupini beans. - The importance of differentiation versus other granolas: high protein, grain & gluten free ingredients, and a formula that does not impact the glycemic index.- The importance of launching with retailers whose shoppers' demographic profile matches that of your brand. Be in the right place versus being every place.- An honest take on the highs and lows of starting a CPG brand. All the challenges to overcome and work through as well as the role luck plays with a brand.- The important role sampling and demos have played in building her brand and the learning she has gained from listening to consumers immediate feedback after trying the brand.- And finally- she educates us on the band 'Slightly Stupid' and tells us of her favorite airports to fly to. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.
