On today's show we speak with Jason Reiser, the President of Market Performance Group (MPG). Jason has served in roles of increasing responsibility in merchandising at several of the country's largest retailers: Sam's Club, Walmart, Family Dollar, Vitamin Shoppe, and Dollar General. Jason talks about what makes small, emerging brands successful, what they must get right when dealing with a national retailer, and provides specifics around what a buyer watches with regard to brand performance. In his current role at MPG, Jason provides insights with regard to how a firm like his can help small brands and suppliers win at retail via their expertise in sales management, solutions, and retail & brand strategy.
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