Episode # 82. Today we spend time discussing media with Buck Robinson - CEO of Retail + Response. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Buck does a great job explaining in great detail how "traditional media" can help emerging brands drive awareness quickly in order to accelerate sales performance in e-commerce or brick & mortar retailers. Oh- and the expense is within reach for all brands! Listen to this 30 year veteran of the media business share his views on driving growth and making your advertising investment work hard. Specific discussion points today include: - Getting on the shelf is only the start of the selling game. Selling through to the end consumer is the key! And the retailer timeline to prove brand success is getting shorter all the time.- Traditional media vehicles are still excellent to drive a large volume of impressions against your target audience fast to drive the awareness level quickly in order to accelerate consumer trial of your brand. There is no repeat purchase without trial.- Hear how Retail + Response go about building a de facto unwired network to focus efforts in a very tight geographic region or to drive your business with a specific retailer.- Traditional media is more affordable than you may think if you are trapped in legacy thinking or have heard the cost to play is out of reach.- If you are a great brand with a great story- listen to how traditional media can play a key role in your advertising mix to drive sales. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.
