Ecotourism is a form of tourism involving responsible travel (using sustainable transport) to natural areas, conserving the environment, and improving the well-being of the local people.[1] Its purpose may be to educate the traveler, to provide funds for ecological conservation, directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights. Chioma Ajah shares her views on it and how startups can key into the sector.
