I’ve always wanted to speak to Michelle Cooling, who is the Social Media Manager of the Sydney Swans. It’s a role that is now considered the ‘front line’ of a sporting organisation, most vulnerable to the online response to results each week. Not only this, but the pathway to actually land a job like this isn’t straightforward. So it was great to speak to Michelle about her pathway through sport, how she earned her role and what her day-to-day work life looks like.
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