Here is Brave Bitesize #90, your 60-second weekly update on all things digital from SEO to PPC, through to Web Design & Development.
Is it time to ramp up conversational marketing?
What excites a person to buy something from the same brand time and time again? Firstly, you need exciting offers, then great products, and finally engaging conversations.
Conversational marketing is emerging as a powerful approach towards engaging, qualifying and building relationships with customers.
Now, brands have been communicating with their customers for years, so conversational marketing isn’t exactly a new trend. However, with the rise of social media and live streaming, this kind of conversational marketing is growing on an even larger scale and changing the landscape of how businesses have interactions with their customers.
Through AI chatbots, real-time messaging using live chat or conversational landing pages, having genuine conversations with your customers has never been easier. If you're looking to not only boosts your brand’s relatability but also provide an overall positive and fulfilling experience for your customer, then it's time to get talking!
