With over 15 years of experience in the global consumer goods industry, Karim Khalil has developed a keen talent for innovation and leadership. In 2020, he relocated from Lebanon to the United States and launched Yaza in 2023—the first brand to introduce authentic labneh to the U.S. market. Yaza not only pioneered the first flavored labneh but also aims to showcase traditional Mediterranean flavors, setting new standards for food quality in grocery stores and redefining how this beloved staple is enjoyed.
Karim's extensive experience in production, his passion for brand creation, and his deep Lebanese roots inspired him to recognize the untapped potential of labneh in the U.S. market.
Karim's favorite Yaza flavor is Za'atar & Olive Oil, as it embodies the most traditional way to savor labneh.
IG yaza.foods | yazafoods.com
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