CPG News: Something & Nothing OOH campaign
Hear from Olly Dixon, co-founder of Something & Nothing, about their bold new out-of-home campaign in Chicago.
Something & Nothing, the premium soda brand inspired by travel, has debuted its first out-of-home campaign in the U.S. – “Not Pop.” – to challenge consumers to rethink what modern soda can be in a category commonly saturated by nostalgia, bright colors, and functional benefits.
IG wearesomethingandnothing | us.somethingandnothing.co
Shazia Bee of EnjoyThyFood
Growing up surrounded by talented chefs, Shazia learned early on that the best food is rooted in simplicity—fresh ingredients and a whole lot of love. Inspired by her childhood on the farm, she created EnjoyThyFood as a way to share nourishing snacks made with organic, plant-based ingredients.
what we chat about:
Shazia shares how she brings ancient food wisdom into everyday baking, making nutrient-rich cake mixes that fit today’s busy lifestyles
EnjoyThyFood proves desserts can be both delicious and wholesome, with gluten-free, paleo, and sugar-conscious ingredients
Feedback from consumers inspire new flavors, products, and ideas, keeping EnjoyThyFood evolving with its community
IG enjoythyfood_ | enjoythyfood.com
Find Me:
IG + TikTok citrusdiaries.studio
citrusdiaries.com | hello@citrusdiaries.com
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