Wendy Pickett, Co-Founder & EVP of Sales, RationAle Brewing. Bringing 25 years of consumer goods experience to the non-alcoholic craft brewing brand, Wendy has a long history of building legacy brands in the grocery/mass, natural, and specialty channels.
As one of the few female leaders in the male-dominated alcohol space, she’s helping reshape the future of NA craft beer, tapping into the surging demand for NA options driven by wellness-minded consumers.
what we chat about:
RationAle’s mission is to “crush society’s drinking rules.” How do you see mindful drinking reshaping not just the NA beer industry, but drinking culture at large?
As a woman co-founder in the beer industry—an industry historically dominated by men—what challenges and opportunities have you experienced in carving out space for both yourself and RationAle?
The Crush the Crisis initiative ties RationAle directly to mental health and wellness. Can you share more about the impact of that program and why it was important to bake into the brand’s DNA from the start?
IG rationalebrewing.com | rationalebrewing
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