Topping the usual suspects of business failures are lack of capital, poor management and location, location, location. That's just for the businesses they know about. I blame bad advice being applied poorly as the number 1 cause of business failure. There are a horde of folx who can help us with the paperwork. Now you're ready to build your brand and begin to market. The limited advice on branding before jumping into marketing is more like jumping off a cliff. You don't know how to market your brand. There is no brand strategy and there's no marketing strategy. Hence the poor sales and relying on free or low cost advice to get you to that first million.
In the world of a soloprenur, there's the pressure of doing it on your own, but that's not why you're failing.
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