We've all heard, content is king. That's great for content creators, but what about when you're a solopreneur? Which is better, to put out shitty, content or no content? In the brand scheme of things, you could end up with similar results. Content creation is part of your marketing strategy if you have a brand strategy. One of the pillars of Brand Ego® is content but from a perspective of making a solopreneur look good. You were told you had to be on all the social media platforms to make that happen.
In the world of solopreneur if you don't have the chops or the assistant to be effective on on platform, don't do it. If you're not careful, you'll tell the world you have imposter syndrome because you're not comfortable or confident with the content. Creating content on your terms will make for a better marketing strategy. As your brand scales and your business grows, you will grow into other platforms. Don't make yourself crazy trying to do it all at once by yourself.
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