In the FAM’s exclusive research with Nationwide Marketing Group, we asked people if they’ve suffered from new sleep issues since the onset of the COVID-19 pandemic.
While more than half said no, 36% said yes, which presents a huge opportunity for sleep retailers.
It may seem like a small percentage, but it’s about the scale—the pandemic has affected people around the entire world.
Even further, in a SleepScore survey by Sleep.com, 86% of adults said their sleep quality dropped during the pandemic.
So what does this all mean?
It means a second chance at Covid for the industry.
