There’s a trend of sleep companies partnering with sports teams—just look at ChiliSleep, which partnered with the Reds and Mariners, as well as the FSU Football team.
And now Mattress Firm is getting in on the game, as they just announced it is the official sleep partner of the Denver Broncos—which includes a Mattress Firm logo patch on the front, upper-left sides of the team’s practice jerseys.
