Don’t be the unconscious incompetent.
What does that even mean?! It means, know what you don’t know.
There have been many times when this industry has guessed and got it wrong. “One sided beds will never be a thing,” said Douglas Dumbshit (that was me by the way.) “Memory foam will never exceed 10% of the market,” presumed Clay Clueless. “People that buy beds online without trying them won’t buy them a second time because the quality just isn’t there,” Harriet Hopeful speculated.
