Chances are if you are familiar with furniture stores, you’ve undoubtedly seen the windows plastered with brightly colored signs that read “price reduction,” “no interest,” or “no down payments”?
For years, the furniture industry has bragged about the “no, no, no”, but has that hurt the image of furniture?
After all, furniture is about style, fashion, function, and comfort, and terms like “no interest” bring up thoughts of used car salesmen or cheap discount stores.
The messages that our industry sends to consumers don’t reflect the way so many people in our industry look at selling furniture.
