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Imagine this: You won $300,000 on a scratch-off lottery ticket. When the high dies down and you realize you won’t quite be able to live like The Great Gatsby, you decide to put half the money into your savings account for a rainy day. But that still leaves you with $150,000.

Thinking of all of the things you could do with the money, you remember that it’s always been your dream to open a mattress store.

So, how do you do it? What do you need to consider? Is “location, location, location!” the only thing you need to think about?

This exact hypothetical question was posed to several mattress industry experts, and they each weighed in on what is most important to focus on.