Clive Wratten spoke to Sven Thaler, Head of Regional Sales, Northern Europe at Lufthansa Group. During the conversation they discussed Sven’s role and his experience in the industry. They then spoke about the Lufthansa Group, the member airlines, the network to/from the UK and the importance of the UK market to them. Sven also discussed the new Lufthansa Allegris Long Haul product, the features in the new Business and First Class and how it worked with the different options/seat types? They also spoke about Lufthansa's membership of the BTA and why it is so valued.