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Aimee McKinney, CMO of Dunlap Bennett & Ludwig, talks to The Ortus Club’s Lorna Davidson about her top three marketing strategies to focus on this year: the exploration of brand messaging, value-driven content, and video marketing.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Learn insider knowledge by listening to our podcast. Find the full video interview here. #OrtusChats.