Welcome back to Upfront with Jane! Your digital and creative marketing go-to podcast. This week, we're thrilled to welcome Ollie Ratcliffe, Digital Communications Specialist at Bettys & Taylors of Harrogate, the parent company behind the infamous Yorkshire Tea brand. In this episode, we cover:
- The positive impact of social media
- How to work in a creative environment remotely
- How consumer behaviour has shifted during the pandemic, both online and in tea sales (spolier alert: WFH = more tea)
- Whether he prefers to recruit based on creativity and attitude or experience
- And, most importantly, how to make the perfect brew.
