Exclusive Conversation with DEUTZ AG CEO Sebastian Schulte
Join us for an insightful discussion with Sebastian Schulte, CEO of DEUTZ AG, as we explore the company’s 160-year legacy, 125th anniversary of stock exchange listing, and the challenges and achievements of 2024. As a pioneer in engine innovation, DEUTZ AG is navigating economic shifts while reinforcing its commitment to sustainability, strategic growth, and technological advancements.
Milestone Celebrations: 160 Years of DEUTZ & 125 Years on the Stock Exchange
Founded by Nicolas August Otto, the inventor of the four-stroke engine, DEUTZ has built a global reputation for engineering excellence. The company’s stock exchange listing 125 years ago was a pivotal step in its journey of innovation and expansion.
2024: A Year of Challenges & Resilience
Despite economic downturns, particularly in Europe, DEUTZ remained profitable:
✔ Engine sales declined by 25% and revenue dropped 12% to €1.814 billion.
✔ European markets were hit hardest, especially construction and agriculture.
✔ EBIT before exceptional items reached €76.7 million (4.2% margin)—a key success in a tough market.
Strategic Moves to Drive Growth
To navigate market challenges, DEUTZ focused on:
✔ Expanding its service business – the company’s most profitable segment.
✔ Strengthening partnerships – Collaborating with Daimler Truck and Rolls-Royce Power Systems.
✔ Diversifying revenue streams – Entering power generation with the acquisition of Blue Star Power Systems.
Looking Ahead: DEUTZ’s Dual+ Strategy & Market Evolution
✔ Expanding into power generation to meet the rising demand for decentralized energy.
✔ Investing in high-power combustion engines, with strategic acquisitions including Daimler Truck’s off-highway portfolio and a stake in HJS Emission Technology.
✔ Doubling service revenue from €500 million to €1 billion by 2030 through acquisitions and digital solutions.
✔ Aiming to reach €4 billion in total revenue by 2030, backed by aggressive expansion, strategic acquisitions, and enhanced decision-making.
Final Takeaways
✅ Maintained profitability despite market downturns.
✅ Expanded into new markets, including power generation.
✅ Strengthened its service business—the most profitable segment.
✅ Secured key acquisitions and partnerships for future growth.
Shaping the Future
With a clear roadmap and a customer-driven approach, DEUTZ AG is well-positioned to drive the future of industrial engines and energy solutions.
👉 Stay tuned for more insights from industry leaders shaping engineering, sustainability, and global markets!
Thank you, Sebastian Schulte, for this deep dive into DEUTZ AG’s journey and vision.
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