Candy Bars in Gym Clothes: The Atlas Bars Rebellion

Description

Most “protein bars” are just candy bars in gym clothes - packed with sugar, chemicals, and clever marketing.

In this episode, Atlas Bars founder James Oliver shares how frustration, curiosity, and a $5K start-up budget led him to build a clean, low-sugar, high-protein bar that actually lives up to the label.

From his 4am Uber shifts to survey testing, manufacturing challenges, and a clinical study, James opens up about the real journey behind the brand - and why metabolic health needs a rebellion.

We explore:

📍 How Atlas uncovered the truth behind the “healthy” bar industry

📍 The 20g protein / 28g sugar problem nobody talks about

📍 Building a product people actually want (not just marketing hype)

📍 Why your money is a vote in the metabolic health crisis

📍Overcoming doubt, rejection, and the 1% odds

📍 What’s next: new products + their first clinical study

Key takeaway: Every purchase is a vote. Stop rewarding companies that sell sugar as “protein.” Choose better. Demand better.

Find out all about Atlas bars here:

Website: https://atlasbars.com/

Facebook: https://www.facebook.com/atlasbars/

Instagram: https://www.instagram.com/atlasbars/