In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the importance of making your website engaging.
Direct response site
[00:00]
Makarand stated that business owners usually make websites for exposure. He advises entrepreneurs to make their website a direct response site that will force them to look at their customer's perspectives on providing value to them when visiting the website.
Non-invasive site
Makarand advises that you can provide educational content in the form of a blog to make it non-invasive.
Be engaging.
[01:26]
People would probably do business with a friendly, trustworthy person. Customer engagement helps to develop this trust.
