In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand will give ideas on how you can boost and improve your website.
Make it eye-catching.
[00:45]
Website visitors quickly lose interest in a website where they find it not interesting. It takes eight seconds to catch their interest.
Fisherman approach
[00:53]
Makarand's first tip is to use a fisherman approach, not a hunter one. It would be best to create a magnetic headline to lure your possible customers. That magnetic headline is your entry point when they visit your page.
LEED persuasive
[01:13]
Make a content that LEED persuasive. He suggested that you should think from your customers' viewpoint to help them solve their problems.
